Ford today revealed the Ka Concept, the company's vision for a practical all-new global small car offering advanced technology and clever design to key markets around the world at an affordable price.
The Ka Concept communicates efficiency and precision. Bold, elongated headlamps and a long, lean look with sweeping, curved lines create a sense of movement. The five-door concept was revealed in Europe by Stephen Odell, Ford executive vice president, Europe, Middle East and Africa, at a special event in Barcelona attended by about 2,500 Ford dealers, employees and journalists.
Ford has sold more than 1.8 million Ka cars since the vehicle was first launched in 1996 and the company projects that worldwide the small car segment will increase by 35 per cent from 4 million units in 2012 to 6.2 million units by 2017. Able to seat five comfortably, the Ka Concept is equipped with technology usually found in larger cars. MyFord Dock enables occupants to store, mount and charge mobile devices such as phones and satellite navigation systems; SYNC with Voice Control and AppLink enables drivers to activate apps, play music and make phone calls, while keeping both hands on the wheel and eyes on the road.
"The Ka Concept builds on Ford's small car expertise and success to offer the design and technology customers worldwide will be looking for over the coming years," Odell said. "Consumers increasingly expect to seamlessly transfer their mobile devices from home, to car, to workplace, and the Ka Concept shows how technology enabling them to do just that, will be extended to an attainable small car." A production version of the Ka Concept will reach European showrooms in a couple of years.