The Ram Truck brand today unveiled a one-of-a-kind Texas Ranger concept truck to commemorate and promote the brand's partnership with the renowned law-enforcement agency and the Texas Ranger Hall of Fame and Museum.
Introduced by Ram Truck Brand President and CEO Bob Hegbloom at the 2015 Dallas Auto Show, the Ram Texas Ranger concept truck brings the legendary spirit of the Rangers to the road.
"The Ram team developed this commemorative concept truck in order to further highlight our relationship with the Texas Rangers and the Texas Ranger Hall of Fame and Museum," said Bob Hegbloom, President and CEO – Ram Truck, FCA US LLC. "Although Rangers are well-known horsemen, today Texans drive more pickups than drivers in any other state in the country."
Both inside and out, the Ram Texas Ranger edition celebrates the Rangers and the iconic silver Lone Star Ranger badge.
The Ram Texas Ranger edition concept truck is identified by unique Texas Ranger badging designed to represent the Mexican five-peso coins from which Ranger badges are tooled.
The coin was minted from 1947 through 1948 and was the basis for the first official Texas Ranger star badges. The coin was re-tooled to the star-and-wheel shape worn by today's Rangers.
Representative of those star-and-wheel badges, large five-pointed milled-aluminum emblems are mounted to front driver and passenger-side fenders. A third milled-aluminum Texas Ranger badge adorns the concept truck's tailgate.
Each of the four polished-aluminum 20-inch wheels also gets a milled-aluminum Texas Ranger center cap.
The Texas Ranger edition is painted in a Bright White and Bright Silver Metallic two-tone color scheme that embodies the white hats and silver badges that the good guys always wear.
Of course, the Ram Texas Ranger concept's interior is loaded with Ranger design cues as well.
Starting with the etched Canyon Brown and Tan leather and tooled-metal details that distinguish Ram's luxurious Laramie Longhorn edition, Ram's designers have loaded the concept truck with unique Texas Ranger edition accents.
Among the most notable are four real Mexican five-peso silver coins inlaid within the wooden portions of the door bolsters. Front doors have the obverse or "heads" side and rear doors contain the reverse or "tails" side of the coin.
A host of other custom features include:
- A milled-aluminum Texas Ranger instrument panel badge, noting the founding year of the Texas Rangers, 1823
- New center stack, center console, door spears and seat trim bezels with simulated galvanized metal decorative finish
- New Canyon Brown-stained open-pore walnut wood trim pieces throughout the cabin, including the all-new console tambour door
- Texas Ranger console lid badge, which is drawn into the premium Natura Plus leather
- Underneath the console lid is a vault with a combination lock to hold items of value
- Texas Ranger sewn-on and etched leather seat badges
- Texas Ranger badging on the gauge cluster splash screen
- Texas Ranger edition graphic themes in the 8.4-inch UConnect center console stack
- Leather-wrapped front and rear grab handles
- New door trim panels with tan accent stitching
- New steering wheel with milled-aluminum, distressed-finish Ram badge and tan accent "X" stitching
- Premium speckled accent color floor mats with accent color surging
Although the Ram Texas Ranger edition was designed as a one-of-a-kind concept that will tour Texas and help build awareness for the Texas Rangers Hall of Fame and Museum, officials have not ruled out a possible production run. No timing or pricing for a possible future Texas Ranger edition was announced.