The new Black&Red version of Lancia Ypsilon, available with the 69 HP 1.2 Fire EVO II and the turbodiesel 95 HP 1.3 MultiJet II engines, debuts at the Bologna Motor Show. Offered at the same price as the Gold trim level, the new trim level is designed as an alternative for a younger and male target that prefers contents associated with sporty style and audio technology.
The team at the Lancia Style Centre has paid special attention to the Ypsilon Black&Red's refined colour scheme, starting with the four body colours available: Argilla Red, Vulcano Black, three-layer Fiamma Red and the two-tone Argilla Red with Vulcano Black roof. In line with the exteriors, the new version offers only one youthful and lively interior where the alternating red and black elements for seats, dashboard and door panels stand out. So the latest "mini flagship" trim level confirms that colour for the Ypsilon model is not just a matter of good looks, but an integral part of a product philosophy which has among its constituent elements, elegance, glamour, personality, fun, creativity, style and the greatest possibility for customisation.
In detail, the Ypsilon Black&Red offers standard manual climate control, 360° Hi-Fi Music system, 15" alloy rims, privacy windows, radio and CD/MP3 player, door opening remote control, height-adjustable steering wheel, electric front windows, 50/50 split rear seat and height-adjustable driver seat. In terms of safety, ABS + EBD, ESC (Electronic Stability Control) complete with ASR and Hill Holder, front and side airbags, and Isofix attachments are offered as standard.
So if the Ypsilon Black&Red is an added plus for a young customer, the Gold trim level continues to be the ideal solution for more mature customers that require more contents associated with comfort, personalisation and special attention to details, as the Comfort Pack, steering wheel and leather-trimmed gear-lever gaiter, electric door mirrors and the refined Castiglio upholstery demonstrate.
Finally, the debut of the Ypsilon Black&Red is accompanied by an original communication campaign on various BTL media. In particular, the poster of the "I'll leave the boredom to you" concept will be made. It shows colourless objects and situations without liveliness, with the final invitation to break away from monotony and choose the Ypsilon Black&Red that by definition and in terms of content is not monochrome/monotonous.
The model in brief
The new Lancia Ypsilon is a "mini flagship" - which packs the best of Italian style, innovation and eco-friendliness into just 3.84 metres. For the first time it is offered in a 5-door version designed to offer even greater convenience and comfort to devotees of Lancia charm, technological excellence and unique style.
At the heart of the Ypsilon's design is an original approach to the "premium" car concept that redefines the meaning of the word "elegance" that as it is freed of excesses and superfluous elements, becomes pure essence. The result is a car that seduces those who seek originality and character, those who love technology and elegance, and those who admire quality and innovation.
The new Ypsilon, which will be on the market from June across key European markets and from September in Great Britain and Ireland with the Chrysler brand, is the fourth series of the successful model - over one and a half million vehicles currently on the road - born in 1985 when the Y10 debuted at the Geneva Motor Show. It was a miniature flagship with style and content features never seen before on an economy car of the day, marking that pioneering spirit that was to accompany the model until today. It was the Lancia Y's turn in 1996: elegant, elite, with a strong personality that reinforced the concept of "customized luxury". And so to 2003 when the third generation, the Lancia Ypsilon, brought to the world of city-cars the technology and "class" till then exclusively reserved for models in higher segments.
Now the baton is taken up by the new Ypsilon, which confirms it is the "Fashion City-Car" par excellence that continues to charm with its personality, sophisticated style and unconventional class, but it has become more grown up and mature, with a wider appeal. And below this polished exterior bearing the prestigious "Made in Italy" label lies all the substance of a car that boasts cutting-edge technology applied to engines as recently confirmed by the four awards given to the TwinAir engine in the "International Engine of the Year" competition. This innovative engine surpassed the competition in all the categories where it competed, and it took the "International Engine of the Year 2011" title. In addition to the TwinAir, the engineering excellence of the new Ypsilon continues with the MultiJet II and Start&Stop "eco-friendly" systems and the unique features in this category that include the brand-new "Blue&Me-TomTom LIVE" and "Smart fuel system", in addition to the innovative second-generation Magic Parking, Bi-Xenon headlights and LED taillights.
A refined and innovative Italian "5-door" with the look typical of a "3-door", the new Ypsilon is a very compact car, so much so that it remains in segment "B" but with high standards of roominess and comfort: although just 384 cm long, 167 cm wide and 152 cm high, with a wheelbase of 239 cm, the New Ypsilon can accommodate up to five people and in relation to its size, has one of the most spacious boots in its segment and is one of the best in class in terms of passenger room. Without increasing the size of the rear passenger area, excellent accessibility and comfort have been achieved with the use of "slim seats", a technology used here for the first time by Fiat Group Automobiles.
In this way the New Ypsilon continues its domination of the key city-car category in response both to recent market trends where the "5-door" market represents two-thirds of segment B, and to the needs of a broader target than that reached until now, including young men and young families. It is precisely regarding the quality, comfort and usability of the interiors that the new car is determined to make all the difference. Hop inside and you become aware of the refined materials and colour combinations, the attention to detail and the numerous options for customization.
The range includes more than 600 customisations generated by the combination of 3 trim levels (Silver, Gold, Black&Red and Platinum), all built to offer the customer a high product value, 16 elegant colour schemes of which 4 are two-tone, 6 different upholstery trims, 3 types of alloy wheels and 3 engines: 2 petrol (69 HP 1.2 Fire EVO II and 85 HP 0.9 TwinAir, the latter also with DFN semi-automatic gearbox), a turbodiesel (95 HP 1.3 MultiJet II), all equipped with Start&Stop technology as standard. Starting this month the 1.2 Fire EVO II bi-fuel engine (petrol and LPG) is also available. Note that a wealth of equipment in the field of safety is standard on the entire range: electronic stability control complete with ASR and Hill Holder, ABS with EBD, from 4 to 6 airbags (front, window bags and side bags), in addition to Isofix attachments.
Therefore, the new car represents an evolution of the Ypsilon model in terms of technology, safety, comfort and usability, but even so it preserves its positioning of elegant and high-quality car offered at an accessible price.
In detail, the Silver trim level provides door opening remote control, height adjustable steering wheel, electric front windows, 50/50 split rear seat, height-adjustable driver seat, 15" steel wheels, interiors in technical fabric with fitted electro-welded seams, radio set-up and rear heated window. In terms of safety, ABS + EBD, ESC complete with ASR and Hill Holder, front and side airbags, and Isofix attachments are offered as standard (depending on the markets and versions). In addition to this great quantity of equipment, the Gold version adds: manual climate control, radio with CD and MP3 player, electrically adjustable door mirrors, steering wheel and leather-trimmed gear-lever gaiter, Castiglio upholstery and Comfort Pack. Besides the Gold trim level, today the customer can choose the Ypsilon Black&Red that differs owing to its 15" alloy rims, 360° Hi-Fi Music system and privacy windows. Finally, the Platinum trim level offers the added rear electric windows, fog lights, 15" alloy wheels, rear seat head restraints and leather upholstery.
In addition, for those eager to customize their Ypsilon and make it truly exclusive, an extensive range of fine, top quality accessories is available. Not only do the accessories offer great style and meticulous attention to detail, but they also go beautifully with the car, in line with the unmistakable Lancia style and in full compliance with technical, stylistic and mechanical characteristics of the new car. From exclusive 16" alloy wheels, side skirts and tinted headlights to a black kickplate with illuminated logo, a "Blue&Me-TomTom LIVE" navigator and the Accessories Packs.
Source: Lancia
