The new Fiat Bravo is a perfect balance of Beauty and Substance, another milestone in the process to update the brand's product range. This extraordinary period of change is symbolised by the new logo that makes its debut on the front of this new model, with which Fiat will tackle the challenges of the future, without turning its back on its past century of history. This essential sign, full of references to tradition, was created to express 'change in continuity', and to represent from a modern viewpoint a human and technological heritage that few of the world's carmakers can boast. Historical identity and state-of-the-art engineering skills, pride in its past and a renewed determination to innovate: this is the context in which the new Fiat Bravo was developed, a beautiful well-built Italian hatchback, which is agile, entertaining to drive, and competitive, thanks to the excellent balance between content and price. The new Fiat Bravo is 'concrete beauty', a car that reiterates the aesthetic canons of Italian styling tradition. It was designed to give customers the substance that comes from outstanding safety and reliability, coupled with the enjoyable, sporty driving style that the whole world expects from an Italian car.
The new model was presented in the spectacular setting of the Stadium of Marble in Rome, the Eternal City, in one of the most important examples of Neoclassical architecture. This beautiful stadium, which is inside the Foro Italico, was built in the 1930s by Renato Ricci (1896-1956), who decided to decorate the stands with an array of statues in Greek style produced by young sculptors who were unknown at the time. The end result is an extraordinary stadium where each figure, sculpted in white marble, embodies the power of an athletic movement in a form of refined beauty. One of the characteristics of Neoclassical art was to reproduce reality by taking Beauty as the ideal of perfection and balance, not just copying nature but trying to grasp its intrinsic essence.
Innovation, reliability and quality
Substance also means performance, safety and technology.
The launch of the new Fiat Bravo is also an opportunity to present the new family of turbocharged T-JET petrol engines (120 and 150 bhp 1.4 Turbo), which combine fuel economy, low emissions and exceptional performance, and now join the popular range of Multijet common rail turbodiesels (1.9 litres delivering 120 and 150 bhp) and the 90 bhp 1.4 16v petrol engine.
Comfort is enhanced by the pinpoint steering and excellent roadholding, and the choice of two tried and tested suspension systems which have been suitably modified and updated: an independent MacPherson system at the front, and a semi-independent torsion axle with interconnected wheels at the rear.
The Fiat Bravo was designed to score maximum points in passive and active safety tests, thanks to several airbags (as many as 7), three-point seat-belts with pre-tensioners and load limiters, and five head-restraints. Another aspect of safety regards the 'Pedestrian impact', which was taken into account during the design of the chassis, designed to maximise the absorption of this type of impact. The new model also features the most sophisticated electronic systems to monitor the vehicle's dynamic behaviour, such as ABS complete with EBD, the sophisticated ESP system with a Hill Holder, and ASR anti-slip regulation.
The Fiat Bravo embodies new technologies, not only where engineering is concerned, but also in the use of electronics at the service of comfort and well-being on board. The best example of this is the new generation of the 'Blue&Me' system, known as 'Blue&Me Nav'. This technology, which is a Fiat Group exclusive, developed with Microsoft, combines the functions of the first generation with a highly efficient pictogram navigation system, and access to a series of telematic services, that convey the true spirit of Fiat: simple, useful and at the right price.
The 'dual-zone' automatic climate system, a choice of two radios with specific Hi-Fi systems, the large panoramic opening sunroof, Cruise Control, a rain sensor, parking sensors and foglights with a self-adaptive cornering function, complete the array of equipment to customise the car, and to make life on board a pleasure for every occupant.
And finally, to underline the generosity of this project, the Fiat Bravo range will be broad and comprehensive right from its launch, with a choice of 5 engines, 12 elegant liveries and 4 outfit levels (Active, Dynamic, Emotion and Sport), all designed to offer the customer outstanding value for money.