At the 2005 Auto Show circuit, Ford revealed a new concept car with the Fairlane nameplate. The "people-mover" Fairlane crossover utility vehicle concept featured three-row seating for six passengers, and previewed the chromed three-bar horizontal grill design, which currently appears on the 2006 Ford Fusion sedan and 2007 Ford Edge crossover utility vehicle."
A production version of the Fairlane concept, now called the Ford Flex, debuted at the 2007 New York Auto Show, and entered production for the 2009 model year in summer 2008. Unlike the concept, the production model comes with seven seats. It is built on the Ford D3 platform, which is also used by the Ford Taurus, and Mercury Sable. It is intended to replace the people-mover capability of the Ford Freestar minivan.