Renault's "life cycle" design strategy encompasses the experiences of its customers as they fall in love, discover the world, found a family, work, play, and attain wisdom. The strategy is based on an emotional styling language that is simple, sensual and warm in equal parts.
FROM PASSION TO RENEWAL: A COMPLETE DESIGN CYCLE
It is rare to see a brand display six concept cars together on its stand. By doing so, Renault is expressing the culmination of a cycle and the success of its design renewal. The exhibition puts each life stage into perspective by bringing visitors a
few simple keys to make the brand's approach easier to interpret. Renault designs cars for each stage in life. From this premise was born a design strategy that builds strong links with our customers. The six "petals" in the life cycle have now been revealed: Love: Life starts when you fall in love, a founding step expressed by DeZir.
Explore: Then comes the moment to explore the world as a couple with the Captur crossover. Family: After which, you found a family, with R-Space, embodying the minivan and family car.
Work: Life is all about professional activity, with the Frendzy light commercial vehicle, and the associated moments of leisure.
Play: Then there are the good times and fun, in the shape of the Twin'Z and Twin'Run concept cars. Wisdom: At some point, everyone aspires to serenity, a time when they can take full advantage of life. The Initiale Paris concept car, making its debut at Frankfurt, illustrates open-mindedness and the pleasures and sensations associated with a premium vehicle. "By making direct links between concept and production cars, Renault is delivering on the promise to design simple,
sensual and warm vehicles with emotional appeal." Axel Breun - Concept and Show Car Design Director
Embodied by Initiale Paris, this petal stands for open-mindedness and the ability to enjoy life to the full by focusing on feelings and pleasure. It is in this spirit that Renault designers created Initiale Paris, an all-new take on travel, premium
class, with all the emotions the brand sees in that experience.
Embodied by Initiale Paris, this petal stands for open-mindedness and the ability to enjoy life to the full by focusing on feelings and pleasure. It is in this spirit that Renault designers created Initiale Paris, an all-new take on travel, premium
class, with all the emotions the brand sees in that experience. "Initiale Paris is the sixth concept car in Renault's design strategy. It previews the Espace replacement in an ‘Initiale Paris' version embodying Renault's vision of the premium segment." Laurens van den Acker - Vice President, Corporate Design
Flowing and robust body styling, high-tech and upgradeable interior
"The Initiale Paris concept car is a concentrate of the very best of Renault, caressing the senses through style and innovation." François Leboine – Initiale Paris designer
Exterior design: flow and force, color and light
Initiale Paris is a large car, at 4.85 m long. Prestigious but without excess, the new concept car promises impressive spaciousness on board. Its body styling immediately expresses:
- the vitality of a sedan, through its emphatic grille and muscular shoulders,
- the character of an SUV, with large 22-inch wheels and sculptured wings,
- and the light and space of a minivan, through a generous glazed surface and innovative roof that plays with light.
The flowing and contemporary body styling of the Initiale Paris concept car is inspired by the worlds of architecture and aeronautics, two fields in which the generally mutually-exclusive qualities of robustness and lightness come together. The shape of the side windows evokes that of a feather. The rear quarterlight, shaped like an aircraft tail fin, houses innovative, motorized aerodynamic screens that deploy like the flaps of a tail fin with a sophisticated movement heightening the emotional content of the styling.
The harmony between robustness and lightness is showcased further by the repetition of a strong graphic design on several parts of the vehicle. The motif, made out of an assembly of diamond shapes, shares the spirit and design of a bee hive. It features on the exterior of the grille, the wheels, and the sides of the vehicle. Linking exterior and interior, it also figures on the floor section where the rear-hinged doors open. The structural composition brings to mind the frame of an aeroplane, but also gives a nod to the Grand Palais and the Eiffel Tower, emblematic Parisian monuments, the capital of French-style elegance.
The most formal homage to Paris is made by the concept car's highly original aluminum and plexiglass roof. Milled directly out of the main body, it depicts a map of Paris – solid and transparent – showing the city's districts and arteries and the River Seine. The technical feat, with its spectacular aesthetic result, gives meaning to the new "Initiale Paris" signature in particular and to Renault in general, since it was on the banks of the Seine that Renault's industrial adventure began. And what city better than Paris embodies French joie de vivre and refinement or luxury in the eyes of the world?
RENAULT, A VISION OF FRENCH-STYLE PREMIUM MOTORING
Renault's design team didn't think twice about taking their inspiration from non-automotive fields. Each time they called on classic automotive and luxury cues, they made sure to take a fresh and original angle on them. And they continuously drew on a singularly "French" spirit of challenge to shake up the established order. The designers took their inspiration from aeronautics and ultra-high-end contemporary outdoor furniture – worlds featuring elegant and refined shapes along with a great deal of vitality, and at the same time evoking warmth, light and space.
Aluminum and wood are often used in the automotive industry, but on Initiale Paris they attain a much more "mature" and dynamic expression than usual. Chrome detailing is satin finished, while the matt-finish walnut wood is assembled using slim blades for a more refined air. The centre console has a similar design, shifting imperceptibly from natural wood to gloss black.
The concept car body is cloaked in an "Amethyst" color that shifts from deep metallic black to luminous plum violet as the light and viewpoint change. The body paint plays with shifting reflections much as a jewelry setting showcases the gem it holds. The letter "I" for Initiale Paris adorns the vehicle sides and wheels.
The full-LED lights give the Initiale Paris concept car a strong light signature. At the front, the daytime running lights enclose each headlamp in parentheses. A built-in mechanism causes an eyelid-like "blink" in the light. At the rear, the lights are harmoniously positioned in relation to the horizontal and vertical lines of the car through their size and artful proportions. Rearward vision is ensured by ultra-slim, profiled cameras that serve as exterior mirrors. Each exterior detail evokes and fosters movement.
Interior design: light, space and technology
Motorists enter the car via rear-hinged doors with the help of a motorized running board – in a further nod to aeronautics. The promise of the exclusive pleasure of travelling in private jet-style comfort becomes a reality when occupants see the armchair seats in the first two rows, together with the profiled gearstick, the light guides covering the entire cabin, and the shapes echoing the tail-fin motif employed on the exterior.
The peerlessly comfortable seats make travel a more enticing prospect than ever. Attached to the central tunnel with no vertical link with the floor, they seem to float in the midst of the cabin. The levitating effect is heightened by the discreet
joint between seat back and seat base that lets the light pass through. The floor blends prestigious matt wood with high-tech aluminum set in a regular pattern. The contemporary marquetry lends a distinct sense of relief – both literally and figuratively – through the wave-like movement that softly washes across its surface.
Drivers are treated to uncluttered instruments and a centre console that seems to float above the cabin floor. Free of side support, the console fits seamlessly into the cabin like a bridge linking the central tunnel and the dashboard. The console houses two screens displaying videos and information on points of interest in the surrounding area. The screens are built into the surface and curve of the console, merging as one with the matt wood veneer.
The third row of the cabin is home to an original bench made of independent mobile blades. The blades compose a poetic expression of the modular design expected of this type of vehicle. Their respective positions open up entirely new in use. The seat back can be partly or totally folded down, while the bench can form a single whole with an armrest separating the passengers. For visual pleasure rather than pure practicality, the blades can be set in a range of positions to suggest
different kinds of movement, that of a wave, for example.
Travelling is also about transformation. The emphasis inside Initiale Paris interior is on original, consummately-worked grades in colors and materials, as seen on the seats in particular. Variations in light and the corresponding mood go hand in hand with the changes in rhythm of the journey. By day, natural light from above is diffused through the roof prism, creating an ever-changing play of light and shadow. At night, the soft light sources bathe all occupants in a soothing nocturnal ambience. A succession of light guides above the instrument cluster lights up and switches off in step with the forward movement of the car.
An all-new approach to acoustics
To heighten travelling pleasure through music and sound, acoustics were thoroughly thought out on Initiale Paris. The concept car brings all occupants a totally immersive and shared experience in this respect. Initiale Paris occupants are greeted by a sound ambience as soon as the car is started. The special sound signature sets the tone for a premium experience and delivers on the "Initiale Paris" promise. Renault called on the skills of composer and sound designer Andrea Cera to create the signature, as part of the collaborative effort between the Group and France's acoustic and music research and coordination institute, IRCAM, which previously developed the pedestrian warning sounds for ZOE.
Renault asked BOSE®, its production-vehicle sound partner since 2008, to design a custom-engineered audio system. Purposefully discreet and fully integrated in the cabin, the acoustic installation developed by BOSE® reflects the simplicity and elegance of Initiale Paris. The result of a close collaborative project, the technical challenge met by BOSE® – a first for a concept car – signals the upcoming arrival on Renault models of Surround Sound®, an enveloping and rich audio experience close to that of a live concert.
"We are honored that Renault asked us to be part in the project, one that testifies to the importance Renault places on sound quality and travelling pleasure and to the trust it places in our expertise." Karsten Uhde – European Director, Bose Automotive Systems
BOSE & INITIALE PARIS: EMOTIONAL SOUND MADE-TO-MEASURE
Initiale Paris is equipped with 32 speakers, including two subwoofers. Bass, mid-range and treble are processed independently by specific speakers, controlled by the digital amplifier that manages the signal according the acoustic characteristics of the cabin.
Sixteen exclusive Personal® Surround speakers
Each headrest offers 2 specific enclosures with a pair of speakers. This unique design creates an individual 360° sound zone for each seat. Listeners are immersed in enveloping Surround Sound® placing them at the center of the music.
Seven BOSE® bass-reflex enclosures
This solution offers a high level of sound performance in the mid-range and lower mid-range for clear and detailed sound delivering all the subtleties of the music. The seven two-liter enclosures were designed and developed by BOSE®
exclusively for the needs of Initiale Paris. Each one features a high-performance 100mm speaker combined with a 36mm unit with particularly precise treble performance. One of them is built into the center of the dashboard, ensuring the
stability of the sound stage and a balanced, rich and ultra-centered sound wherever the listener is seated.
Two built-in subwoofers
To reproduce low frequencies in the cabin, BOSE® opted to use two subwoofers, one in the front, one in the rear :
- a compact 4-liter subwoofer integrated underneath the dashboard,
- a 200-mm speaker inside a 25-liter bass-reflex enclosure built into the tailgate.
The set-up provides high-level performance on low frequencies, for deep and realistic bass sounds in all seats, with no compromise on cabin space.
Surround Sound® amplification
The sound system is controlled via a 12-channel digital amplifier with a Bose digital signal processing and 12 channels of customized equalisation. It features Centerpoint® signal processing to fully benefit from BOSE Surround Sound®,
including from stereo sources (CD and MP3). The Centerpoint® signal processing circuit continuously analyzes the stereo signal to reproduce a 5-channel Surround Sound experience for all occupants.
A responsible and efficient concept engine
Renault engine-makers took a dCi 130 engine and enhanced it to bring drivers generous torque (peaking at 400 Nm) across a broad operating range. The engine builds on Renault fundamentals in powertrain technology and explores new
paths for making the brand's powerplants even more efficient in the future.
- Downsizing: Faithful to its downsizing strategy, Renault combines driving pleasure with low fuel consumption by using smaller but particularly efficient cylinder blocks.
- EDC: The six-speed Efficient Dual Clutch automatic transmission is responsive and easy to use, and provides good fuel consumption.
Renault is exploring two new directions with the concept engine:
- Twin-turbo technology: A small, low-inertia turbo is used for low engine speeds and a second turbo kicks in for higher speeds. Torque is generous and plentiful from low speed – with a full 90% on hand from 1,500 rpm – for smooth and athletic driving.
- Shift-by-Wire control for the EDC transmission: This system, borrowed from Formula 1 racing, enhances the precision and smoothness of the controls through better-controlled effort. It also has a styling advantage as the gearstick is slimmer and the floating console has no cables to conceal.
A further particularity of the concept engine used for Initiale Paris is the use of optimized steel pistons to cut down on friction. Steel pistons dilate less than aluminum pistons, resulting in enhanced piston-to-cylinder wall clearances at high temperatures. Lower friction between pistons and cylinder walls means lower fuel consumption. And to keep them light, the steel pistons are hollowed out. The design is exactly the same as that used in Renault's Formula 1 engine. The Initiale Paris concept car has roughly the same dimensions as a Grand Espace but weighs in at some 250 kg less. Overall, the concept engine emits 40 g/km less CO2 and burns 25% less fuel than an equivalent-performance diesel.
The "Initiale Paris" signature. Renault's take on the art of travel
Besides the concept car itself, "Initiale Paris" is a signature that embodies Renault's vision of premium cars. The signature is based on Renault's ability to see trends coming and on the pioneering spirit it harnesses to create new ideas and transform the way we use cars. With Initiale Paris, Renault wants to bring its customers a liveable premium vehicle infused with the very best of the brand and offering an all-new take on the art of travel.
Initiale Paris will bring motorists an authentic and emotional experience appealing to all the senses. Attractive. Initiale Paris styling will elicit emotion with products featuring warm design, top-quality materials and finish, a peerless acoustic and thermal ambience, and discreetly integrated advanced technology. Adapted. Initiale Paris will build on Renault's commitment to make its customers lives easier, through innovation and the widespread availability of technologies for everyday use and comfort. This will also involve engines designed with day-today use and environmental respect in mind. The keywords will be comfort, well-being and driving pleasure. Attentive. Initiale Paris will be accompanied by special services forging closer ties with customers and bringing them more peace of mind.
Source: Renault
